So you a groupon clone?..Just identify and evaluate your major competitors, the company should design broad marketing strategies by which it can gain competitive advantage over its rivals through superior customer value. But what broad marketing strategies should the company use? Which ones are the best for your business or products?
No one strategy is going to serve the purpose. Each company should determine what make most sense while choosing strategies. Even within a company different strategies are required for different business process or products. Companies differ in planning their strategy process not all develop formal strategies and follow them religiously some have their own way of being less formal and orderly.
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